Tuesday, 8 March 2016

Nationalism And It's Problems

Nationalism in today’s terms is defined as “a feeling that people have of being loyal to and proud of their country often with the belief that it is better and more important than other countries”  however in his book Imagined Communities, Benedict Anderson defines the nation before being able to define nationalism as “it is an imagined political community - and imagined as both inherently limited and sovereign” (Anderson, 2006, pg. 49)

I’ll be focusing on community in Britain for most if this and how it is viewed and portrayed in comparison to other places. 

Nation is viewed and portrayed in different ways for different countries, for example in Britain we have our basically one defining feature: the royal family. We may not say it often and many pretend to not care but the fact that we have a royal family is our defining feature and if we lost it there would be riots in the streets. Even if keeping the royal family does mean that to the rest of the world the rest of England doesn’t exist apart from London. 

The trope of England being a tea drinking, queen worshipping and high cultured place is so overused even we in Britain start to believe it if we aren’t already from London. But in fact if any of the people who thought this were to actually come to England they’d more than likely get quite a shock in finding that we aren’t all from London, we don’t all drink tea and to be honest a fair few of us could do with a little more culture. And to be honest at least most of us understand that there are problems instead of blindly sticking our heads in the sand and pretending everything is hunky dory, like some.

Speaking of which, America are completely different in their nationalism to England. America has gone nation crazy to the point that to the rest of the world the loud american patriot is basically a funny trope. Everything in America is essentially a mess, let’s be honest here. America likes to view itself as the great nation, even citing in their national anthem that they are the “land of the free and the home of the brave” and they pretty much never fail to bring that up to anyone that questions them. Especially now considering the presidential election is going on.

Now obviously we can all see where the problems would be in each nation, even our own, but as we can see Anderson does state that “it is imagined as a community because, regardless of the actual inequality and exploitation that may prevail in each, the nation is always conceived as a deep, horizontal comradeship.”

Essentially what he is saying is that despite the obvious problems that each nation has many will choose to stand by it out of instinct and in a blind sense of loyalty to the community that they have imagined. 

References:
  • Anderson, B. (2006) Imagined communities: reflections on the origin and spread of nationalism.  London: Verso

Orientalism in Modern Media


In his book Edward Said described the practise of orientalism as a negative thing, and it is easy to see why since the basic premise of orientalism is the west judging and discriminating agains the east simply because of the things that are done there. 

Edward Said defined orientalism as “taking the late eighteenth century as a very roughly defined starting point orientalism can be discussed and and analysed as the corporate institution for dealing with the orient - dealing with it by making statements about it, authorising views of it, describing it, by teaching it, settling it, ruling over it: in short, orientalism as a western style for dominating, restructuring and having authority over the orient.” (Said, 1979, pg. 3)

Orientalism is a western product and process, in which the west believe that they are cultured and the east are not. There are many examples of this in past and modern media, whether it be film, tv or video games. 

An example of where orientalism is seen in film would be a scene in Transformers: Revenge of the Fallen, the scene shows Sam and his group trying to cross the border into Giza without their passports, the guard is portrayed by a small man with a high voice who doesn't speak any english except the word “passports” after a small conversation the guard finds out they’re from New York and suddenly starts raving about the Yankees and let’s them through without even a word on their passports. This shows the media representing the middle east as fickle and even stupid, unfortunately this representation still has not changed. The scene even goes as far as to mock the guard by saying he is “a munchkin” and that “the little people are mean…tell him he’s tall” also saying “You look like the guy that runs my falafel stand” which is a comment on a trope that all people from the middle east look the same and also implies that they can not hold good jobs when they come to america. 

Another example of orientalism in the modern day is in the series Game of Thrones, orientalism is displayed in the very first episode, essentially setting the tone for how that aspect of the show will play out. One viewer even went as far as to say “Game of thrones: A white liberal’s orientalist wet dream” and went on to count the many ways that the show is basically just “white people fighting other white people to become king, or something” which to be honest is spot on.  

Orientalism has many tropes, the ones that are mainly used are:
  • Barbaric
  • Feminine
  • Traditional 
  • Stilted 
  • Irrational
  • Decadent

If you’ve watched Game of Thrones it’s easy to see where these tropes would fit in in the series. Orientalism is still a problem in todays culture and media, and not just in films but in how the media portray the middle east as in real life. I strongly believe that being separated by something a stupid as what side of the world you were born on is wrong, but until the media start representing the east in a different way orientalism is still going to be one hundred percent relevant and alive. 

References:

Semiotics

Semiotics is mainly defined as ‘the study of signs or symbols' (Chandler, 2007, pg. 2) the basic principle of semiotics is that many things can be seen as signs and this is what is most commonly used in advertising. 


There are many theorists on semiotics, the most known being Saussure and Pierce who ‘are widely regarded as the co-founders of what is now more generally known as semiotics’ (Chandler, 2007, Pg. 3) Saussure arguing that there were two parts to a sign, one being ‘the signified’ and the other being ‘the signifier’ The signifier being the form which the sign takes and the signified being the concept it represents. 


Pierce argues that there are three kinds of signs:

  • Symbol/symbolic - purely conventional sign and the relationship must be learnt
  • Icon/iconic - relationship of resemblance 
  • Index/indexical - relationship of casualty

Semiotics is used heavily in advertising in the modern day to show signs to the viewer and express hidden meaning, for example, this lynx adverts uses the slogan “the cleaner you are, the dirtier you get” playing on obvious sexual innuendo and implying to men and women that if they buy their product they will either look like the model or women will start taking their clothes off for you. Now that was one obvious sign that was used, which actually got banned because of it’s use of partial nudity and sexual objectification. 


However some signs in advertising can be more subtle. This advert for example has the image of a women just after cleaning as advertisement for a swiffer, seems innocent enough, however it took me an extra look to actually see that the woman was actually the famous Rosie The Riveter, who has been a symbol for women empowerment since 1942. This advert was again another one pulled for having sexist connotations and giving the sign that the powerful feminist icon who encouraged women in the 1940’s to work while the men were at war would be in charge of the cleaning.













In these adverts there are obvious meanings and connotations, in semiotics it is widely known that there are two types of signified: denotation and connotation. Denotation being the literal meaning and connotation being something that is implied or associated, for example in the Lynx advert there are sexual connotations. A good example of this would be, 

Denotation: a cigarette
Connotation: Death, cancer, tar



Signs however only make sense as part of codes ‘Since the meaning of a sign depends on the code within which it is situated, codes provide a framework within which signs make sense. Indeed, we cannot grant something the status of a sign if it does not function within a code… Codes transcend single texts, linking them together in an interpretative framework’ (Chandler 2015).

Not just anything can be a sign, it has to have a meaning to someone, one thing to remember is that signs only make sense in reference to what they are not. 

References